Whenever I feel lost in the desert, I look for my friendly oasis of UX certainty, and return to the well for a refreshing drink of wisdom. Here are guiding UX Design principles I refer to over and over again.
Good Usability slide (uncredited)
Norman’s Seven Principles. I’ve needed to use rule 7 when design meetings get bogged down.
Notice the similarities within these rules and principles.
I keep this list on the wall next to my desk as a daily reminder.